Over a decade
15 years around custom merch, graphics, apparel, and production shaped how we make better calls now.
Founder-Led Custom Merch
Hands-on from
start to finish
Orange Goods helps brands make better merch with stronger product judgment, tighter follow-through, and clearer communication than the usual big-box process.
Built on referrals
OG grew through repeat clients, word of mouth, and good product before the larger brand programs followed.
All in the details
Good merch comes from tighter product judgment, clearer communication, and sharper execution at every step.
First order pickup, age 19
2013
Starting a brand in college
Easton started a surf clothing brand in college, sold 1,000s of products online, got into local shops, and learned production while working at a surf brand in LA.
Early runs
By referral only
Then local businesses started reaching out for hats, shirts, and branded goods of their own. At that point, it was all run by Easton, and that turning point pushed things from a clothing brand into the early merch business through word of mouth and strong product.
Today
Orange Goods
That same hands-on approach became Orange Goods: a close team making better merch from first idea to final delivery. Today, we make merch for everyone from neighborhood coffee shops to Ivy League schools and beverage brands.
Trusted by teams that care how the merch lands
The Meaning of Orange Goods
What OG
actually means.
Orange Goods, or "specialty goods," are moderately durable items like clothing that need periodic replacement through regular use.
They sit between yellow goods, which are convenience items, and red goods, which are more considered shopping items. Orange Goods live in that middle lane: useful, lived-in products people come back to over time.
South Bay roots
Built to stay personal
to each project.
Orange Goods grew out of the South Bay and was built to stay close to the work, with tighter communication, better judgment, and fewer layers.
We take the work personally and guide it from details to delivery.
Small team
Real people. Close process.
A tight crew across product, design, marketing, social, and ops. Small enough to stay personal, experienced enough to keep the work moving.
Easton
Founder + Owner
Hana
Co-Owner
Josh
Lead Designer
Michaela
Growth Marketing Manager
Rinnah
Social Media Manager
Brands choose OG
Personal service.
Real standards.
We are not a faceless upload-and-order merch site, and we are not a loose little shop either. The goal is to stay personal while still delivering work that feels thoughtful, dialed, and ready for serious brands.
Better product
We help shape goods people actually want to keep, not filler that gets tossed after one event.
Close communication
You stay in touch with a real team that answers, follows up, and keeps the job moving.
Follow-through
We know where production slips happen, and we stay on the project until the final goods land right.
How we work
Real team. Close process.
You are not getting passed through a giant system. We help shape the goods, dial the details, and keep production moving until it lands.
1
Set the direction
We narrow the product, quantity, budget, and timeline before the project gets messy.
2
Dial in the details
Artwork, decoration, trims, packaging, and approvals get tightened before production moves.
3
Keep it moving
We stay close through sourcing, production, and delivery so the finished goods show up the way they should.