Project Lens
A coastal goods system built around the setting.
Instead of treating the tote, towel, and hat like separate promo items, the program works because the products share one practical coastal use case.
Guaranteed Fresh
Totes, towels, headwear
Boatsetter had a clear product environment: boats, beaches, sun, travel, and summer handoffs. The goods needed to belong there.

Project Lens
Instead of treating the tote, towel, and hat like separate promo items, the program works because the products share one practical coastal use case.
Build Note
A tote carries the day, a towel anchors the beach moment, and headwear stays visible in the actual environment.
Build Note
Different materials need different decoration choices, so the system relies on clarity rather than forcing one layout everywhere.
Build Note
The photos show how the goods can travel from a table to a boat, beach, or customer gift.
Project Proof
A tighter photo set for the finished pieces, details, and product logic behind this case study.

Carry item

Large soft good

Outdoor visibility
Next Case Study
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Build With Orange Goods
Send the product idea, quantity, timeline, and references. We will help narrow the path and turn it into goods with a real point of view.