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Totes, towels, headwear

Boatsetter

Boatsetter had a clear product environment: boats, beaches, sun, travel, and summer handoffs. The goods needed to belong there.

Boatsetter project detail

Project Lens

A coastal goods system built around the setting.

Instead of treating the tote, towel, and hat like separate promo items, the program works because the products share one practical coastal use case.

Canvas totesBeach towelsHeadwearOutdoor use

Build Note

Use case before item list

A tote carries the day, a towel anchors the beach moment, and headwear stays visible in the actual environment.

Build Note

Simple decoration across surfaces

Different materials need different decoration choices, so the system relies on clarity rather than forcing one layout everywhere.

Build Note

Lifestyle proof

The photos show how the goods can travel from a table to a boat, beach, or customer gift.

Project Proof

The goods in context

A tighter photo set for the finished pieces, details, and product logic behind this case study.

Boatsetter Canvas tote

Carry item

Canvas tote

Boatsetter Beach towel

Large soft good

Beach towel

Boatsetter Headwear

Outdoor visibility

Headwear

Next Case Study

High Street Deli

High Street Deli's goods needed to feel wearable outside the restaurant while still staying tied to the place.

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High Street Deli case study

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