Graphic apparel

McAlister

McAlister's tee proof is a good reminder that merch artwork has to leave the screen and survive scale, placement, blank color, and production.

Project Lens

A tee graphic judged by how it works on the garment.

The direction is intentionally simple: a graphic with enough contrast to read on a dark tee, a placement that does not feel overworked, and physical proof that shows how the idea behaves once it becomes apparel.

Graphic teeArtwork scaleDark blankProduction proof

Build Note

Artwork with constraints

A tee graphic needs to account for ink, fabric, scale, and wearability in a way a flat digital graphic does not.

Build Note

Readable contrast

The white artwork against a dark garment keeps the message clear without needing a complex color build.

Build Note

Sample-stage clarity

Photos of the real garment make placement and proportion easier to evaluate before moving into a larger run.

Project Proof

The goods in context

A tighter photo set for the finished pieces, details, and product logic behind this case study.

Graphic placement

Artwork proof

Tee scale

Garment proof

Next Case Study

Royal Wine

Royal Wine's bandana works as a small textile case study because the product is simple, flexible, and strongest when shown in use.

View Next Study

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