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Screen printed fleece

Ocean & Ocean

Ocean & Ocean's hoodie lines up with the current screen-printing direction: a wearable fleece blank, a clean chest mark, a sleeve graphic, and photography that makes the piece feel alive.

Ocean & Ocean project detail

Project Lens

A hoodie case study in print placement and motion.

The hoodie works because the decoration has hierarchy. The chest mark stays small enough for everyday wear, while the sleeve gives the garment a stronger graphic moment.

HoodieScreen printSleeve printCoastal apparel

Build Note

Placement hierarchy

A compact chest print and larger sleeve hit give the hoodie visual range without crowding the front.

Build Note

Wearable blank

Fleece has to feel like apparel first, so the blank choice and fit carry as much weight as the print.

Build Note

Photo direction

The motion photo gives the product energy and shows how the print reads when the garment is actually worn.

Project Proof

The goods in context

A tighter photo set for the finished pieces, details, and product logic behind this case study.

Ocean & Ocean Hoodie in motion

Wearable print proof

Hoodie in motion

Ocean & Ocean Companion goods

Outdoor brand world

Companion goods

Ocean & Ocean Graphic direction

Artwork system

Graphic direction

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The Orange Goods field series extends the internal patch-headwear proof with outdoor photos, on-body detail, and enough variation to show how a repeatable cap system can keep feeling fresh.

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Orange Goods Field Series case study

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