Project Lens
A simple apparel system that showed up clearly in the room.
The direction stays focused: readable graphics, a strong brand color world, and apparel that could support the event environment without competing with it.
Guaranteed Fresh
Screen printed event apparel
Synergy needed event apparel that would look cohesive on the team and still read cleanly in live photos.

Project Lens
The direction stays focused: readable graphics, a strong brand color world, and apparel that could support the event environment without competing with it.
Build Note
The apparel needed to identify the team and hold up in photos without feeling overly uniformed.
Build Note
Screen printing keeps the graphic readable at event distance and clean on the finished garment.
Build Note
The purple product proof connects the production photo to the live activation.
Project Proof
A tighter photo set for the finished pieces, details, and product logic behind this case study.

Production proof

Live setting
Next Case Study
Stanford Medicine's program needed to feel organized, useful, and credible from the first impression.
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