Orange Goods Journal

Insights

Our take on custom merch, design, and building a brand that people actually want to wear.

Custom Merchandise for Tech Companies

Tech merch has gotten better. Here is how to make something people actually want — and skip the generic swag bag.

Beach towels, gym towels, and custom terry cloth — a growing merch category with strong practical value.

Outdoor merch needs to earn its place in the pack. What works for brands with roots in hiking, camping, surfing, and wilderness.

How to start a merch program that is small, focused, and actually works — without overcommitting on inventory or budget.

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