Orange Goods Journal

Insights

Our take on custom merch, design, and building a brand that people actually want to wear.

Custom Merch for Breweries and Taprooms

Brewery merch is one of the few product categories where fans actively seek it out. Here is how to make the most of it.

What to include in a merch brief so your production partner can give you accurate pricing, timelines, and better results.

Everything that determines whether a branded hoodie becomes a team favorite or sits in a closet. Fabric, fit, decoration, and when to invest.

Woven, embroidered, PVC, and leather patches — what each type does well and how to use them in a merch program.

Merch is one of the most direct revenue streams for independent artists. How to make pieces that fans actually want.

Two different hat personalities, two different brand signals. How to pick the one that fits your project.

Minimums exist for real reasons. Here is how they work, what drives them, and how to plan your project around them.

The merch categories that actually work for agents and brokerages — and what to skip.

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