Artwork approval is one of the most important moments in a custom merch project. Once a proof is approved, the project moves from idea to production. That approval should confirm more than whether the logo looks correct. It should confirm the product, placement, scale, color, decoration method, and any notes that affect the final piece.
A clear approval process protects the schedule and prevents avoidable surprises.
Check the actual product details
Confirm style, color, size range, quantity, material, and any substitutions before approving artwork. A great proof on the wrong blank is still wrong. Product photos, color names, and SKU notes should be visible enough for the team to catch mismatches.
Review placement and scale
Artwork can look balanced on a digital mockup and still feel off on the physical product. Hat panels, pockets, seams, zippers, towel hems, bottle curves, and tote proportions all affect placement. Scale should be judged against the real decoration area, not just the screen.
Confirm colors for the production method
Screen print inks, embroidery thread, woven labels, patches, laser engraving, and ceramic prints do not behave the same way. Brand colors may need to be translated into available thread, ink, or material colors. If a close match is acceptable, everyone should know that before production begins.
Include packaging and shipping notes
If the project needs folded apparel, bagging, size labels, hang tags, inserts, carton marks, split shipping, or kitting, those notes should live with the approval record. The final product includes the handoff, not just the decoration.
The takeaway
Artwork approval is the best time to slow down for a focused check. Orange Goods helps teams review the proof, translate brand files into production-ready art, and move into production with the important details already confirmed.
